In Action
Trade Commerce Flow
A specialist commerce platform built for a Melbourne timber and building supply yard. Designed around the tradie's workflow — fast product lookup, spec visibility, and instant enquiry — with the warmth and specificity of a local, family-run business.
Conceptual representation only.
Implementation details withheld.
What It Does.
Product catalogue with category-level and spec-level filtering
Trade-first UX optimised for speed and clarity
Click-to-call and enquiry form always one tap away
Mobile-optimised for on-site use by tradies
Local identity signals (address, hours, real staff)
Performance-optimised static output for fast load times
The Numbers.
Product-to-enquiry conversion rate improved significantly. Mobile-first design serves tradies on site.
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